Privacy policy

At Prashanti Paths, your privacy is a top priority. As a technology-driven service provider offering B2B portal development, operations management, performance marketing, and AI-based automation solutions, we are committed to protecting your personal information and maintaining transparency in how your data is handled.

This Privacy Policy outlines how we collect, use, store, and safeguard your information when you interact with our website, products, and services.

Information We Collect

We collect various types of information to deliver and optimize our services:

  • Personal Information: Name, email address, phone number, company name, designation, and other identifiers provided voluntarily when you fill out forms, request services, or communicate with us.

  • Technical Information: IP address, browser type, operating system, device information, and browsing behavior collected via cookies and analytics tools.

  • Service-Specific Data: For services such as chatbot automation or AI-based products, we may request specific business inputs or user data to tailor and train the systems accordingly.

How We Collect Information

Your information is collected through:

  • Online forms, demo bookings, chatbot interactions, and service sign-ups on our website.

  • Communication via email, WhatsApp, or other platforms used for client servicing.

  • Automated tracking technologies like cookies, pixels, and third-party analytics tools such as Google Analytics or Meta Business Suite.

Purpose of Data Collection

We use the information collected to:

  • Customize and deliver our services such as AI automation, chatbot design, and marketing solutions.

  • Improve user experience and optimize our platform’s functionality.

  • Respond to inquiries, provide technical support, and maintain ongoing communication.

  • Perform internal analytics, monitor usage trends, and enhance product offerings.

  • Fulfill legal and regulatory requirements, prevent misuse, and protect our business operations.

Legal Basis for Processing

We process your data based on:

  • Consent: When you voluntarily provide information or subscribe to our services.

  • Contractual Necessity: To fulfill obligations related to services you have requested.

  • Legitimate Interest: For internal operations, analytics, and communications that improve our services without compromising your rights.

  • Legal Compliance: Where necessary to comply with applicable laws or respond to legal requests.

Data Use for Automation Services

Certain services, such as chatbot development or automated workflows, require basic operational or business information from clients. This data is used strictly to customize the solution for the client and is retained securely. It is not shared or disclosed to any third party without explicit permission.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Enhance your experience and remember your preferences.

  • Track website performance and user behavior.

  • Support marketing and remarketing campaigns.

You can manage cookie preferences through your browser settings, but disabling cookies may impact functionality.

Data Sharing and Disclosure

We do not sell or rent your personal data. However, we may share data with trusted third-party service providers (e.g., CRM platforms, hosting services, analytics providers) solely for the purpose of delivering our services. These parties are bound by confidentiality and data protection agreements.

Data may also be shared when required by law or to prevent fraud, abuse, or threats to the security of our systems.

Data Security

We implement strong security measures to protect your data, including:

  • Encryption during data transmission.

  • Secure server infrastructure and access controls.

  • Regular audits and vulnerability assessments.

While we strive to use commercially acceptable means to protect your personal information, no method is 100% secure. We continually update our systems to align with industry standards.

Data Retention

We retain data only as long as necessary to fulfill the purposes described in this policy or as required by law. For service-specific data (e.g., automation inputs), retention periods may vary based on contractual terms or ongoing client relationships.

You may request data deletion at any time unless retention is required for legal, contractual, or legitimate business purposes.

Your Rights

You have the right to:

  • Access the personal information we hold about you.

  • Correct or update your details.

  • Request deletion or limitation of your data.

  • Withdraw consent at any time.

  • Object to data processing under legitimate interest.

  • Request a copy of your data in a portable format.

To exercise these rights, please contact us at admin@prashanti-paths.com

Children’s Privacy

Our services are designed for business users and are not directed at individuals under the age of 18. We do not knowingly collect data from minors. If such data is identified, it will be promptly deleted.

Third-Party Links

Our website may contain links to external websites or tools. We are not responsible for the content, privacy practices, or security of third-party platforms. We encourage you to review their policies before engaging with them.

Policy Updates

We may update this Privacy Policy periodically. Changes will be posted on this page with a revised effective date. Continued use of our services after any updates signifies your acceptance of the revised policy.

Contact Us

If you have any questions or concerns regarding this Privacy Policy or your data, please reach out to us at:

📧 Email: -admin@prashanti-paths.com
📍 Address: 577 PURBALOKE, KALIKAPUR LP.213/30, Mukundapur, Kolkata, Kolkata- 700099, West Bengal
📞 Phone: +91 – 9051135252